With iPhones, webcams, and cheaper video cameras as well as larger and larger online video communities, it should not come as a surprise that teens are doing and using a lot more video stuff online.
Teenagers are always on the front lines of using the latest technology and finding creative ways to personalize these tools. The fact that there are now several free and online video editing tools out there to help them create better products is only adding fuel to the fire.
Pew Internet & American Life Project released a study this month on the statistics of teens’ usage of videos online.
Here are some highlights of the study:
- Some 95% of teens 12-17 use the Internet
- 37% of teens participate in video chats with others using applications such as Skype, Google+ Hangout or iChat.
- 27% of teens record and upload video to the internet.
- Girls are more likely than boys to video chat or upload videos.
- 13% of teens stream video live to the Internet for other people to watch.
- Social media users are much more likely than those who do not use social media to engage in all three video behaviors studied.
I always come at this with a youth ministry understanding and this means that we as youth workers need to better understand and begin to create videos to share the Gospel. Yet, businesses can and should be doing this as well. I think about some that are doing this well and my mind immediately goes to Red Bull with their amazing stunts, Ford who always seems at the front of the marketing models, and Nike who has been pouring a lot of money into video marketing.
With this in mind, how can we use videos to reach this generation for Christ?
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