Ten months ago, a Twitter staff member decided they would find out why some tweets were more popular than others.
The answer was surprising as Christian leaders rose above sports, music, and movies stars.
Twitter’s Robin Sloan said,
“They were punching way above their weight.”
Bigger than Gaga
Many evangelical Christian leaders messages of God’s love perform 30 times as well as Lady Gaga.
In some ways, however, it’s no surprise.
If you look a little deeper, you’ll see pastors of churches with 3-4 thousand members have a huge base to launch a Twitter following from. Plus, the Bible makes the perfect tweet:
On average, verses in the King James Version are about 100 characters long, leaving room to slip in a #bible hashtag and still come in under the 140-character limit.
In fact, Proverbs are some of the most powerful tweets on Twitter.
Have We Arrived?
“I don’t Twitter,” one pastor confessed. “Tweet,” she sighed, with her eyes closed, for what seemed the hundredth time.
There are plenty of pastors, church and ministry leaders who have yet to join the ranks of Twitter or are desperately trying to navigate it.
Let’s be honest, Twitter has a unique learning curve. Capable Twitter users should do their best to lend a hand. Even correcting those using the wrong verbage, as in the New York Times quote, can be a big help. After all, I highly doubt the ministry big guns just started using Twitter without any guidance or encouragement.
Whether you’re a mega church, country church or ministry of any size, let’s keep the Church’s Twitter momentum without making fools of ourselves.
Let’s keep #WINNING.
[via New York Times]
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