Just read this: #Echo12 :: From Noise to Signal – John Dyer & Scott McClellan

from joshburns.net/blog http://joshburns.net/blog/?p=1386&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Joshburnsnetblog+%28joshburns.net%2Fblog%29

  • From noise to signal
    • Mediums vs. Platforms
    • Available mediums and platforms
      • Announcements
      • Teaching
      • Slides
      • Video
      • Signage
      • Handouts
      • Kiosks
      • Classes
      • Direct mail
      • Email
      • SMS
      • Phone
    • Every medium and platform has its own strengths and weaknesses
    • What is a “Medium”?
      • What is that medium communicating that goes beyond all of the words.
    • Media Ecology
    • You can’t use every medium the same way. There needs to be different content methods for each medium.
    • How Media Works
      • Enhancement
      • Make something obsolete
    • Stranger platforms and Family platforms
    • Some of the people you’re communicating fall into these categories.
    • The specific messages that we are charged with communicating will tell us a lot about how we are going to communicate it and the medium we will use.
    • Is it for strangers? or is it for our family?
    • Family platforms are things we have to cultivate.
    • Can we talk to our people when we need to talk to our people? And how can we do that?
    • When you work somewhere for 3-6 months you start to use words that sound normal. But people outside of your organization don’t know what you’re saying.
    • There are different types of platforms: active, passive, and selectively active platforms.
    • Not all platforms are created equal. Each platform has its own strengths and weaknesses.
    • When thinking about platforms you must think about values.
    • What is important to this project?

from joshburns.net/blog http://joshburns.net/blog/?p=1386&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Joshburnsnetblog+%28joshburns.net%2Fblog%29

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