Just read this: Don’t ask people if they think it’s a good idea

from Communicate Jesus http://feedproxy.google.com/~r/communicate_jesus/~3/KP48k2P1nL4/

In the brainstorming and even planning stages, everyone sounds interested and keen. However, there can be a significant disconnect when it comes to moving from sounding keen, to actually registering (or turning up). Being keen doesn’t translate into attending.

Planning and promoting an event only to have low numbers in attendance can be discouraging. But it’s also a waste of energy – energy that could have been spent with other people, in other ministries, or planning for other events.

Here’s what I think we should stop doing.

Don’t ask people:

“Do you think we should run a women’s teaching event (or kids ministry, or camp, or whatever)?”

Everyone is keen in theory, especially when no commitment is required. This question will inevitably provide a false perspective on the interest in the event.

Here’s what I think we should start doing:

Ask people:

“If we put on a woman’s teaching event, could I count on you to be there?”


“If we put on a women’s teaching event, would you be a part of the team that makes this happen?”

Depending on the purpose of the event, there’s a third question that could be asked. If it’s an evangelistic event, ask:

“Who will you invite along to this?”

These questions move from theory to buy-in.

Let me give you an example. A friend was chairing a group who were brainstorming evangelistic events for an older demographic. At the brainstorming phase, every idea sounded like a good idea that was enthusiastically accepted by the group. However, to move from the brainstorming to the planning and promotion would take a lot of effort. At this point, I encouraged him to ask the group the third question, to move the group out of the ‘land of nice ideas’ to practicalities.

“Who will you invite along to this?”

They should write down specific names, before taking any further steps. Why? Put simply, if the members of the group don’t have anyone in mind to invite, who do they think will be doing the inviting? If they’re not willing to invite a friend, why would they think anyone else would be?

It’s too easy (and too common) for everyone to think that someone else will be inviting. It’s important that the team is on board, committed and personally invested, before they start asking others to do the same.

This approach has several benefits:

  1. It will save a lot of time and energy.
  2. It will identify and kill bad (or unsupported) ideas early.
  3. It will provide momentum from the start, as people commit to being involved (not just to liking the idea).

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from Communicate Jesus http://feedproxy.google.com/~r/communicate_jesus/~3/KP48k2P1nL4/


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